Interviews
Belatra Showcases Innovation and Expansion Strategy at SiGMA Central Europe
2 minutos de lectura
(Rome, SoloAzar Exclusive).- Belatra Games made a powerful impression at SiGMA Central Europe, where Chief Marketing Officer Kateryna Goi unveiled the company’s latest titles and strategic vision. The booth buzzed with excitement as visitors explored novelties such as Long Neck Fortune, Goose Boom Bang, and Fortune Mummy, alongside the centerpiece attraction—the Mummyverse, a connected universe of thrilling slot experiences. Read more about company’s growth and future expansion across Europe.
“The booth flourished with enthusiasm, as the heart of a museum crowded by visitors curious to experience our newest and most exciting titles. We introduced Long Neck Fortune with its dynamic gameplay elements and Goose Boom Bang with its powerful, animated mechanics and Fortune Mummy as the newest addition to our successful Mummy series,” said Kateryna Goi.
“The major attraction exhibited at our booth was the Mummyverse, which connects Mummyland Treasures, Mummy's Mines, Santa Mummy and Fortune Mummy into one big magical universe of wealth and thrill. The audience showed a strong interest in our universe development, which confirmed our original universe-building strategy. The highlight of our showcase was the announcement of Mummyland Treasures 2's upcoming release which created chatter and euphoria among all attendees,” she added.

Goi Highlights SiGMA Central Europe’s Role in Networking, Business Growth, and Industry Expansion
When asked about the event in terms of networking, visitor quality, and business opportunities, Goi expressed the following: “We assess the event very highly. SiGMA Central Europe consistently attracts a professional and knowledgeable audience. It was clear that our brand and portfolio are well-known and respected within the industry, which facilitated deep and productive conversations.”
“Participating in such events is crucial for us,” she added, and continued: “The event serves two purposes as it helps us grow our business while simultaneously learning about the European iGaming industry's advancing pace. The quality partners and audience at the event demonstrated a strong growth potential of this region, so we are staying hopeful for future expansion and buildout.”

Belatra aims to create an optimal entry strategy in Italy
“Currently, Belatra Games is in a strategic phase regarding the Italian market. We are actively conducting in-depth research and analysis to thoroughly understand all the pros and cons of market entry. Our goal is to create an optimal entry strategy which fulfills the particular requirements of our target market,” she highlighted.
“Our distinctive approach to game development through creative design and storytelling combined with our pioneering universe concept will establish our market leadership as it has in other regions. The Mummyverse showcases our capability to develop slot games that evolve into entire worlds that players want to return to.”
Italy: Europe’s powerhouse of players and innovation
“The Italian market is undoubtedly one of the most significant and attractive in Europe. A strong player base and its mature regulatory system define a compelling market landscape. In terms of innovation, there is a clear thirst for new and original content that goes beyond what is traditional,” Goi said when asked about the Italian games of chance scenario.
“A huge opportunity is also visible in the short term for operators and providers who can deliver superior, unique games that resonate with players. With an evolving market that keeps transforming, a niche develops where the providers have a strong, recognizable image and a successful history of producing player-preferred experiences.”

Belatra upcoming release of Mummyland Treasures 2
Goi commented that, although Belatra roadmap in Italy will be determined by a continued market analysis, their greater European strategy is solid and persuasive.
“The upcoming release of Mummyland Treasures 2 is an iconic project that will reverberate in all our markets. Furthermore, we will continue to execute our strategy of creating new, immersive game universes based on our most popular titles, following the successful blueprint of the Mummyverse.”
“Alongside this, we are rolling out a significant new initiative of cross-game tournaments on our official platform, which should contribute to a higher level of engagement and community play in Europe. This is sure to cement us as an innovative market leader and drive our expansion in 2026,” she concluded.

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Categories: Events
Region: Europa
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